Mads Jordansen
Danish wine imports declined by 3% in 2023 compared to the previous year. While this figure may not seem alarming, it points to a long-term trend: Danes are drinking less wine.
Over a longer period, the trend becomes even more evident. From 2016 to 2023, total gross imports fell by a significant 8%, from 175.5 million liters in 2016 to 161.4 million liters in 2023. This trend reflects changing consumption patterns and a growing interest in alternatives to wine.
However, behind the overall numbers, there are significant differences in how individual wine-producing countries are performing in the Danish market. While some countries are experiencing solid growth, others are struggling with notable declines.
Import 2023: 34.8 million liters
Change from 2022: +3% (from 33.7 million liters in 2022)
Share of total imports: 21.5%
Status: Italian wine remains the Danes' favorite. The country accounts for nearly a quarter of all imported red wine, with Italian red wine alone making up 28.3 million liters.
Import 2023: 23.5 million liters
Change from 2022: +6% (from 22.1 million liters in 2022)
Share of total imports: 14.5%
Status: France has reclaimed second place from Australia. Imports of French wine have increased by 6%, and the country has the highest average price per liter at 60 DKK—more than double that of Italian wine (28 DKK/liter).
Import 2023: 22.9 million liters
Change from 2022: -5% (from 24.1 million liters in 2022)
Share of total imports: 14.2%
Status:After several years of growth, Australia had to surrender second place to France. However, Australia remains the largest supplier of white wine, with 9.3 million liters.
Import 2023: 19.1 million liters
Change from 2022: -1% (from 19.3 million liters in 2022)
Share of total imports: 11.8%
Status: The lowest share of Spanish wine imports in nearly 20 years. Spain remains the fourth most imported wine, but the trend is downward.
Import 2023: 15.6 million liters
Change from 2022: +18% (from 13.2 million liters in 2022)
Share of total imports: 9.6%
Status: South Africa saw the highest growth in 2023 and is now Denmark’s fifth-largest wine supplier, having surpassed the USA. The significant increase is partly due to a low average price of 10 DKK per liter.
Import 2023: 14.3 million liters
Change from 2022: -11% (from 16.2 million liters in 2022)
Share of total imports: 8.8%
Status: The USA has seen significant growth over the past five years but experienced a decline in 2023, losing its spot in the top five.
Import 2023: 12.8 million liters
Change from 2022: -11% (from 14.4 million liters in 2022)
Share of total imports: 8%
Status: Once Denmark’s leading supplier (in 2008), Chile has seen a continuous decline since 2017.
Import 2023: 7.1 million liters
Change from 2022: -20% (from 8.9 million liters in 2022)
Share of total imports: 4.4%
Status: Germany saw the largest decline in 2023 and now has the lowest import volume in nearly 20 years.
Average price per liter: 26.2 DKK (down from 29.5 DKK in 2022)
French wine saw the biggest drop: From 78.5 DKK/liter to 60 DKK/liter
Italian wine: 28 DKK/liter
German wine: 27 DKK/liter
American wine: 23 DKK/liter
Spanish wine: 18 DKK/liter
Australian wine: 12 DKK/liter
South African wine: 10 DKK/liter
Oregon og Washington State har hermed fornøjelsen af at invitere tjenere, sommeliere, vinimportører og presse til Wine Salon i København. Mød 16 vinmagere/vinhuse fra det nordøstlige hjørne af USA.
The world of wine is undergoing rapid transformation, with innovations and shifts in consumer behaviour reshaping the industry. As wine drinkers become more discerning and environmentally conscious, a few major trends are defining the future of the market.