Welcome to a different kind of agency.

Winelab Agency is a Danish PR, marketing and design agency specialised in wine. We combine decades of wine industry expertise with hands-on experience in wine, communications, design, and branding. Add to this an unparalleled and strong network within the industry.

For years, wine has been communicated and promoted in the same ways, leaving little room for innovation and new ways of thinking. While the rest of the world has transformed, the way we think, speak, and act around wine has not. We’re here to change that. We think the wine producers of the world deserve a different kind of agency.

Winelab Agency is experienced in event planning and production in Denmark and abroad. The bi-annual Winemarket in Aarhus is Winelab’s own, independent wine fair with changing themes as well as up to 1100 participants and 20 wine importers and hot spots from a wine region or country.

Winelab Academy delivers dynamic masterclasses for journalists, wine professionals, waiters, sommeliers, hospitality students, and passionate wine enthusiasts. Led by Mads Jordansen—a seasoned wine educator with over 20 years of experience, from trade, extensive travels, studies, and teaching at sommelier schools—our approach is sharp, engaging, and bilingual in English and Danish. Wine education needs innovation. It is not just about conveying knowledge but about engaging, challenging, and activating participants. We transform learning into an interactive experience that inspires, motivates, and ensures lasting knowledge retention through dialogue, tastings, and hands-on learning.

Invitation til US Northwest Wine Salon (Oregon og Washington State)

11 marts 2025

Oregon og Washington State har hermed fornøjelsen af at invitere tjenere, sommeliere, vinimportører og presse til Wine Salon i København. Mød 16 vinmagere/vinhuse fra det nordøstlige hjørne af USA.

Danish Wine Imports in Decline – But Which Countries Are Winning and Losing?

10 februar 2025

The world of wine is undergoing rapid transformation, with innovations and shifts in consumer behavior reshaping the industry. As wine drinkers become more discerning and environmentally conscious, a few major trends are defining the future of the market. From sustainability to the rise of new wine regions, here are five megatrends that are changing the wine landscape for good.

Five Game-Changing Megatrends in the World of Wine

19 december 2024

The world of wine is undergoing rapid transformation, with innovations and shifts in consumer behaviour reshaping the industry. As wine drinkers become more discerning and environmentally conscious, a few major trends are defining the future of the market.

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