What we do
Matchmaking
We also offer matchmaking services for wineries seeking the right Danish importer. With our deep industry expertise and extensive network, we connect wineries with importers that align with their brand, market positioning, and distribution goals. Whether you’re looking for broad market reach or a niche-focused partner, we ensure the perfect match to maximize your success in Denmark.
Masterclasses
We are experts in hosting high-level masterclasses and educational seminars for professionals. While we have extensive experience as educators ourselves, we frequently bring in leading wine experts, winemakers, and Masters of Wine from around the world to ensure the highest level of expertise and insight. Leveraging our extensive international industry network, we not only know whom to recruit as speakers but also whom to invite as participants, ensuring that each session reaches the right audience and creates the most valuable learning experience. This allows us to consistently deliver top-tier industry knowledge and exceptional engagement.
Winemarket
For over a decade, we have developed and executed Winemarket, Denmark’s leading consumer wine event, attracting up to 1,100 engaged guests and 20+ top wine merchants. Each edition is built around a dynamic theme, from Italy and France to Sparkling selections, ensuring relevance and impact. With 200+ wines, a structured tasting format, and strong brand visibility, Winemarket creates direct connections between wineries, great importers, and a highly targeted audience. As specialists in event production and market engagement, we deliver high-impact experiences that position wineries, wine regions, and trade organizations for success in Denmark.
Education - Winelab Academy
Our education is designed to accommodate everyone – whether you are a beginner or have prior experience with wine. We foster an open, two-way learning environment where interaction, dialogue, and hands-on tastings enhance the experience. The national courses combine theory and practice through engaging presentations, guided tastings, and discussions, allowing you to explore the complexity of wine in an inspiring way. Our instructors are experienced and passionate, ensuring a professional and educational experience. We also develop tailored courses to meet your specific needs, whether you represent a wine region, a restaurant chain, or a retail group such as supermarkets, ensuring relevant and impactful training that aligns with your goals.