Meet the Winelab team
Even though we’re a new kind of agency, our team represents decades of experience from relevant industries.
Mads Jordansen
Founder + Director/CEO
Mads Jordansen is an acclaimed wine speaker, educator, marketeer and writer. He entered the wine business more than 20 years ago, and since then, he has travelled to hundreds of wine regions worldwide and have a large network in the market. Mads is a leading lecturer at the Winelab Academy, WSET diploma student, and a regular judge at international wine challenges. Current and former clients: Wine Australia, New Zealand Winegrowes, Oregon/Washington St.,Wines of Germany, VDP (Verband Deutscher Prädikatsweingüter), Austrian Wine, Salling Group, Ehrenberg Sørensen Kommunikation, Arla Unika, Din Vin Guide, DR (Danish Broadcasting Corporation) etc.
Sebastian Paulsen
Project manager and sommelier
Sebastian Paulsen is a trained sommelier with strong analytical and structured skills. Known for his ability to make things happen, he manages both large and small projects with professionalism and precision. Alongside his career as a project manager, he studies social sciences and psychology, providing him with a unique understanding of human behavior and social dynamics. Sebastian has a solid network within the wine industry and uses his combination of knowledge and experience to create meaningful connections and deliver high quality in everything he engages in.
Henrik B. Jacobsen
Online marketing expert
Henrik Bastrup Jacobsen is a seasoned marketing expert with over 20 years of experience. Specializing in online marketing, both paid and organic, Henrik excels on platforms like Google, Facebook, Instagram, LinkedIn, TikTok, YouTube, and Snapchat. As an IT developer by education and an external instructor for Google, he has developed and executed highly effective marketing campaigns for numerous major Danish and international companies. Henrik’s expertise also extends to influencer marketing, ensuring comprehensive and impactful marketing strategies that engage the audiences to act.
Ida Aagaard
Marketing lead
Ida Aagaard has a background in communication and marketing, combining creativity with a data-driven approach. Known for her strong communication skills, she’s able to craft engaging content and strategic messaging. Alongside her career in marketing, she studies IT, Communication and Organization, giving her knowledge about technical, communicative and organizational aspects of business and strategic development. Ida is new to the wine industry, offering her a fresh perspective and the opportunity to explore and share insights with others who are beginning their journey into the world of wine.